Augmenting customer experience insights through advanced analytics framework

A trailblazer in 3D visualization and AR technology leveraged Systech’s AWS expertise to enhance user engagement analytics for immersive product experiences.

BUSINESS NEED 

The client, an innovator in 3D modeling and augmented reality, sought a robust data analysis solution, to obtain real-time insights and informed decisions regarding user engagement and product usage on their e-commerce platforms. 

SYSTECH’S DELIVERY 

Systech delivered a scalable, AWS-based data analytics platform that provided detailed insights into user interactions and product performance. This solution enabled the client to better understand user behavior, scope out areas for improvement, and enhance overall service offering. 

OVERVIEW 

The client sought Systech’s expertise to implement a robust data analysis solution. Their goal was to gain real-time insights into user engagement and product usage, thereby enabling informed business decisions. Leveraging their AWS expertise, Systech developed a comprehensive analytics platform that streamlined data collection, storage, and reporting. This solution provided the client with actionable insights, enhancing their ability to understand user behavior and improve their product offerings. 

THE CHALLENGE 

Ensuring the accuracy and reliability of data collected from their tracking tool was a primary challenge due to the critical nature of this activity. Additionally, the disparate operational environments and dispersed teams working on diverse tasks hindered consistency and focus. 

THE DETAILED SOLUTION PROCESS 

A robust data capture and storage solution utilizing : 

• AWS Lambda and AWS Glue to extract data from the client’s tracker tool. AWS Lambda provided a scalable way to process data in real-time, while AWS Glue offered a managed data integration service that prepared the data for analysis. 

• Amazon S3 to store the extracted data, providing a durable and scalable storage solution. Amazon S3’s object storage service ensured that the data was securely stored and easily accessible for further processing. 

• Amazon Redshift for efficient querying and analysis. Redshift allowed for the seamless execution of complex queries and supported the integration with various data visualization tools. 

Comprehensive data modeling to structure and optimize the data for analysis, including: 

• Data organization into a structured format suitable for analysis. This process involved cleaning, transforming, and normalizing the data to ensure its accuracy and relevance. 

• Detailed user engagement reports using Tableau, for powerful visualization, and Metabase, for cost-effectiveness and ease of use. This allowed business users to create and customize reports independently, fostering a self-service approach to data analysis. 

Collaboration and training to maximize the value of the implemented solution, understand and fully leverage the capabilities of the tracker tool, as well as Metabase for self-service analytics. This empowered the client’s business users to generate reports independently, fostering a culture of data-driven decision-making within the organization. 

THE IMPACT 

• Enhanced user engagement insights, enabling the client to understand customer behavior better and make informed decisions to enhance user engagement. 

• Improved product development through detailed reports that identified areas where users faced issues, allowing the client to prioritize enhancements to specific product features. This led to an improved user experience and higher customer satisfaction. 

• Operational efficiency through the streamlined data collection and analysis processes, which significantly reduced the time and effort required to generate insights.  

THE ADDED VALUE 

Systech’s tailored AWS-based analytics solution transformed the client’s data management and reporting capabilities. The enhanced insights, improved product development, and operational efficiency have positioned the client for continued success in the competitive landscape of 3D modeling and augmented reality solutions for e-commerce platforms.  

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