Data & Analytics Modernization: A Leading Beverage Alcohol Company’s Insight-Driven Growth
A leading beverage alcohol company saw an opportunity to enhance its commercial operations through data-driven transformation. While legacy systems and fragmented reporting slowed decision-making and limited visibility, the company partnered with Systech to implement a unified, cloud-based analytics solution. This implementation led to significant improvements in efficiency and seamless access to real-time insights across sales, marketing, and supply chain functions, empowering faster, smarter business decisions.
Business Needs
As the company expanded globally, timely and reliable insights became critical for commercial performance. The key challenges included:
- Eliminating Legacy Bottlenecks: Replacing outdated, fragmented systems that delayed access to critical insights.
- Improving Data Access and Visibility: Providing clear, actionable views across functions with easy, on-demand access to reporting and insights.
- Unifying KPIs: Aligning consistent, trusted metrics across all business functions.
- Ensuring Scalability: Building a future-proof, cloud-based architecture to support growth and complexity.
Challenges
- Legacy System Limitations: Outdated, fragmented systems could not deliver timely, reliable insights, slowing decision-making and limiting operational visibility.
- Data Integration Complexity: Sourcing of fragmented sales, marketing and supply chain data needs to be unified into a single, consistent, trusted system.
- Lack of Unified KPIs: Inconsistent or unclear performance metrics across functions led to misaligned strategies and reduced accountability.
Solution
Systech adopted a structured, collaborative approach to deliver a modern, cloud-based analytics solution.
- Requirement Gathering and Planning: Identifying pain points with sales, marketing and supply chain teams and defining the critical KPIs and reporting requirements.
- Data Integration and Architecture Development: Building a cloud-based architecture using Databricks to integrate customer and product records across sales, marketing, and supply chain systems.
- Dashboard and Reporting Solution: Developing Market Share Analysis Dashboards, Primary Sales Analysis and Net Revenue Management (NRM) reports, enabling unified, self-service reporting with clear, actionable insights.
- Testing, Deployment, and Change Management: Conducting User Acceptance Testing (UAT) to validate business requirements.
Business Impact
- Accelerated Decision-Making: Enabled faster, more informed decisions with real-time, unified insights across sales, marketing and supply chains.
- Improved Operational Visibility: Delivered clear, actionable views to identify lost sales opportunities and enhance efficiency.
- Increased Sales and Revenue: Boosted sales volume by improving market execution, trade spend effectiveness and distribution performance.
- Enhanced Self-Service Analytics: Empowered business users with on-demand access to trusted, consistent data for better reporting and planning.
Through a unified, cloud-based analytics solution, the client now enjoys faster, more reliable insights across sales, marketing and supply chain.
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